What are you offering? What problem are you solving?
*
Is there a special story behind your business/product or services that you would like to share?
*
Who is your (direct or indirect) competition?
*
What do you like about their branding, what do you dislike? If they have a website, please feel free to share the link with me.
What sets you apart from the rest?
*
Your 3 USP (unique selling points). What makes you different than
everyone else on the market? Why are you special?
Where are you now and where do you see yourself 3-5 years from now?
*
Your ideal client/customer
*
These questions can help you if you do not already have a specific profile.
How are you reaching (or plan to reach) your target market, ea.. ideal client/customer?
*
Is it a store, showroom or other physical space: website, social media, events, internet marketing, etc.
The heart of your brand
*
Vision, values, purpose and mission behind your business/brand.
Pick 3-5 words that best describe your brand
*
What message does your brand communicate
*
What feelings and thoughts would you like to evoke?
Why would a customer/client trust you?
*
Honesty/transparency, expertise, flexibility...
3 brands that inspire you & 3 that you dislike
*
Share 3 brands that you see as role models when it comes to visual
identity + 3 that represent well what you don’t like. They don’t have to be from the same industry.
Are there any do’s and don'ts when it comes to your visual identity?
*
+Which colors do you prefer & from which should I strive from?
+ Are there any symbols or illustrations that should be included?
+ Any font style preferences?
+ Do you have expectable and unexpectable logo types?
Additional information
*
Is there anything else you’d like me to know and feel you should share with me? Do you have a Pinterest board or additional inspiration files that you would like me to see?
What features are important for you to have on your website?
*
Example: Search, Forms, Maps, Portfolio / gallery, Social media buttons, Click-to-call buttons, Online ordering, Pricing tables, Live chat...
What are three of your favorite websites and why?
*
What image, look, or feel do you want your site to portray?
Which features do you appreciate or dislike on competitor sites?
When it comes to the SEO, do you have a list of keywords you’d like to target?
*
Do you know what platform you want to use for your site? Is that important to you?
*
What’s the underlying goal of your website?
*
When would you like to launch your new site?
*